Archive for September, 2011

5 Ways To Use Promotional Pens

Wednesday, September 28th, 2011

For businesses that are looking for new ways to market their product or service, promotional pens can be just the thing. There are several benefits to the use of promotional pens. Below are just a few.

Increase Brand Awareness

Promotional pens are a great way to increase brand awareness. With promotional pens it can be easy to create a ubiquitous image for a business. Pens allow a business to reach larger demographics. Unlike magazine advertisements or television spots, pens are appealing to people of any demographic and can be used multiple times a day unlike the other types of advertising that a potential customer would see once and then move on, pens mean that same person will be exposed to that brand multiple times a day.

High Return on Investment

As related to the previous point, promotional pens provide more exposure than the traditional paper advertisements. When a customer is flipping through a magazine, generally once they flip past an advertisement they don’t come back to it. And when a customer sees an advertisement on television they only see it a few times. But businesses pay much more for these ads than pens and get fewer exposures.

Announce Changes in your Business

Promotional pens can be a creative way to announce changes in a business. A great example of this would be a change of address. When a business is moving it can be difficult to keep all customers informed and relay the information of the new location. With promotional products a business is able to keep customers up to date with very little hassle. The promotional products can give all the necessary information while also giving a sort of gift to the customer. This same strategy can easily be used with businesses who are experiencing changes in branding, offering new services, or changing contact information.

Create traffic

Several businesses and service providers participate in fairs and exhibitions. One clear way for a vendor to increase traffic at any of these types of events is with promotional products. Giving away pens at a fair has a tendency to attract more people. Potential customers at events like these are attracted to promotional products and it is an amazing opportunity to send these possible customers home with an item to remember the business by. The more ways a business has of enticing people to come to a vendor table at one of these events, the greater the chances for exposure to new customers.

Thank You

Another great use of promotional pens is as a promotional item thank you to customers. Sometimes a thank you is all a first time customer needs to win them over and make them a repeat customer.

Tags: custom pen,promotional pens, Promotional pens